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Why Home Staging is Critical for Real Estate Agents Selling Homes

As a real estate agent, you know that the key to selling a home quickly and for the best price possible is to make sure it's presented looking its best. That's where home staging comes in. Home staging involves strategically arranging furniture, decor, and other items to showcase the property's best features and help potential buyers envision themselves living there.

But is home staging really worth the investment for real estate agents? Let's take a look at some real numbers and statistics that show just how important home staging can be.

Staging Can Help You Sell Homes Faster

One of the biggest benefits of home staging is that it can help you sell homes faster. According to a study by the Real Estate Staging Association (RESA), homes that were staged before listing spent an average of just 23 days on the market. In contrast, homes that were not staged spent an average of 184 days on the market. That's a significant difference!

Staging Can Boost Your Client's Home's Sale Price

Another major benefit of home staging is that it can help your clients get a higher sale price for their home. A report by the International Association of Home Staging Professionals (IAHSP) found that staging a home can result in a 1-10% increase in the final sale price. That means if your client is selling a $500,000 home, staging it could potentially add anywhere from $5,000 to $50,000 to the sale price.

Staging Can Make Your Client's Home More Appealing to Buyers

When buyers walk into a staged home, they're able to see the property's full potential. They can imagine themselves living there, entertaining guests, and enjoying all the space has to offer. According to a report by the National Association of Realtors (NAR), 83% of buyers' agents said that staging a home made it easier for a buyer to visualize the property as a future home.

Staging Can Help Your Client's Home Stand Out from the Competition

When buyers are shopping for a new home, they'll likely be visiting multiple properties in the same area. By staging your client's home, you can make it more memorable and increase the chances that buyers will remember it fondly and want to come back for a second look. A survey by Coldwell Banker Real Estate found that staged homes sold for more than 6% above the asking price on average.

Staging Can Help De-Personalize Your Client's Home

One of the challenges of selling a home is that it can be difficult for potential buyers to imagine themselves living there. By removing personal items like family photos and other sentimental items, staging can help to create a blank slate that buyers can project their own visions onto.

In conclusion, as a real estate agent, home staging is critical to helping your clients sell their homes quickly and for the best price possible. With statistics like these, it's clear that home staging can have a significant impact on your client's home's sale price and time on the market. By making your client's home more appealing to potential buyers and helping them envision themselves living there, staging can lead to faster sales and higher prices. So if you're looking to give your clients the best possible chance of selling their home quickly and for the best price possible, consider working with a professional stager to help you make the most of your client's property's potential.


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